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Our Story

For Pets Who Are Family

We're on a mission to make premium pet wellness accessible to every pet parent who believes their furry friends deserve the best.

50+

Trusted Brands

230+

Curated Products

15K+

Happy Customers

98%

Satisfaction Rate

How It Started

Born From Frustration, Built With Love

Animalia was born in 2022 when our founder, Sarah, spent countless hours researching joint supplements for her aging Golden Retriever, Max. She found herself drowning in options, unable to distinguish quality products from marketing hype.

After consulting with vets, reading research papers, and trying dozens of products, she realized there had to be a better way. Why wasn't there a marketplace that did the hard work of vetting products so pet parents could shop with confidence?

Today, Animalia is that marketplace. We partner only with brands that meet our rigorous standards for quality, transparency, and efficacy. Every product on our site has been reviewed by our veterinary advisory board.

Our story

“Max deserved better.”

— Sarah Chen, Founder

What We Believe

Our Values

Curated, Not Cluttered

We're not a big-box retailer. We carefully select every product based on quality, ingredients, and brand ethics.

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Transparency First

We believe you should know exactly what you're feeding your pet. Full ingredient disclosure, always.

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Science-Backed

Every product is reviewed by our veterinary advisory board before it reaches your doorstep.

❤️

Pets Are Family

We treat every order as if it's for our own furry family members, because we know how much they mean to you.

Our Process

How We Choose Our Brands

Less than 10% of brands that apply are accepted. Here's what we look for:

  • Full ingredient transparency and sourcing disclosure
  • Manufacturing in GMP-certified facilities
  • Third-party testing for quality and purity
  • No artificial fillers, colors, or preservatives
  • Positive track record and customer reviews
  • Commitment to sustainability and ethical practices
01

Application

Brands submit detailed info

02

Review

Team evaluates credentials

03

Vet Approval

Advisory board signs off

04

Launch

Products go live

The Humans

Meet Our Team

A passionate group of pet lovers, industry experts, and wellness advocates.

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Sarah Chen

Founder & CEO

Former veterinary technician turned entrepreneur. Started Animalia after struggling to find quality products for her senior dog, Max.

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Michael Torres

Head of Curation

15 years in pet nutrition. Leads our rigorous brand vetting process to ensure only the best makes it to our shelves.

EW

Dr. Emily Watkins

Veterinary Advisor

Board-certified veterinary nutritionist. Ensures all our products meet the highest standards for pet health.

JP

James Park

Head of Operations

Logistics expert with a passion for pets. Makes sure your orders arrive quickly and safely.

Ready to Shop Better for Your Pet?

Join thousands of pet parents who trust Animalia for premium pet wellness.